How To Use AI To Write a Persuasive Product Sales Pitch
Writing an effective sales pitch is a lot of work. HyperWrite’s suite of AI-driven tools can optimize and speed up the process.
If you think about it, creating a solid sales pitch should be a breeze.
I mean, we’ve all heard sales pitches that made us cringe. We’ve also heard sales pitches that made us fork over our cash. Being on the receiving end of both types of pitches - and responding accordingly - means we know what works and what doesn’t.
So we should, in theory, be able to write super-persuasive sales pitches that aren’t boring or pushy based on our personal experience.
HyperWrite handles researching, reviewing, and refining my pitch in just seconds. It takes just a minute to organize my notes, rewrite my drafts, or provide helpful data-backed information to improve my future copy. I can ask it to do market research, analyze existing sales pitches, change my pitch’s tone, or change my language from technical to conversational.
Just to name a few.
Let me show you how I use this platform to create really effective and charismatic sales pitches.
I. Find & Analyze Existing Pitches
Research is the backbone of crafting an effective sales pitch. Aside from the initial market research you would do to personalize your pitch, I also recommend looking for sales pitches that worked. Analyzing them can help you find patterns and/or gain insights into what resonates with buyers.
With enough data, you can reverse-engineer effective sales copy to build a blueprint for your own product and target audience.
I use HyperWrite’s AI Search Engine to find notable sales pitches in certain niches. The platform itself is incredibly intuitive and understands every detail of my search query. So the results it returns are always high-quality, highly organized, and relevant to my needs.
In this example, I asked HyperWrite for sample sales pitches in the home decor industry. It gave me three potential pitches to study–all cleanly linked and briefly (but succinctly) summarized. Notice how HyperWrite even took the time to include the focus points or reasons why each sales pitch worked.
All because I specified that I wanted “successful” pitches in my prompt.
As further proof of HyperWrite’s intelligence and intuition, I wasn’t just given sample pitches. Based on my prompt, it deduced that I was likely searching for sales copy to use as references for my own.
So it went the extra mile (like the smartest kid in class doing extra credit) and gave me six tips for writing sales pitches in the home decor niche–all based on advice from well-known entrepreneurs.
Yes; the platform is an overachiever. And that’s why I depend on it so.
It handles the bulk of my preliminary research in a mere fraction of the time it would normally take me. All I have to do is click the links, review the pages, and maybe make my own notes.
If I were to do the research myself (using regular search engines like Google), I’d have to cut through a lot of the generic advice and find specific pitches relevant to my product and niche.
The results Google returns are not bad, per se. But I would still have to sort through them to find sources I can actually use. Now look at the pitch examples HyperWrite linked. They are, without a doubt, more relevant to my needs.
When I use HyperWrite, I literally save hours on research. That’s extra time I can put towards writing and refining my copy.
II. Achieve a Non-Sales-y Tone
Honestly, no one likes being at the receiving end of a sales pitch. Even if they know they’re reading or listening to one, they don’t want it to be blatant.
This is why both professional sales consultants and consumers alike critique the pushy, overbearing, and overly energetic language used in traditional sales pitches. We avoid the “used car salesman” types and make fun of the standard “but wait–there’s more!” template because they’re so indicative of the kind of active selling that just doesn’t work anymore.
All market data points to modern customers valuing authenticity over everything else. Enthusiasm, energy, excitability … they’re overrated. People prefer conversational language and natural tones. They like it when the care and/or concern in the pitch is genuine. They’re more receptive to suggestions and recommendations, and obvious promotions annoy them.
It’s a lot of boxes to check.
With HyperWrite, I just have to make minor adjustments to language, structure, and/or nuance.
For this, I use a combination of Hyperwrite’s Expert Writing Assistant and Rewrite Content tool to achieve the best possible version of my sales pitch: warm, authentic, conversational, and - most importantly - not sales-y.
Expert Writing Assistant
The Expert Writing Assistant uses AI to improve content, create drafts, refine text, and more. Think of it as an editor who’s always online–and is able to give you feedback in seconds. I usually use it to write the first draft of my sales copy.
Since HyperWrite is intelligent, responsive, and able to process multiple instructions at once, I know I can give it detailed prompts with no issue. But the beauty of HyperWrite is that you don’t have to be a prompt master! You can input generic or simple one-line queries; the program will still return high-quality results.
Like so:
Notice how HyperWrite organized the pitch into sections and gave additional tips? It is a genuinely helpful AI assistant.
Then I use the Rewrite Content tool to achieve that appealing, non-sales-y tone.
Rewrite Content Tool
HyperWrite’s Rewrite Content tool is pretty self-explanatory–and pretty easy to use. I just paste the text that I want rewritten, give the platform instructions for the rewrite, then let the platform run its magic.
In the case of sales copy, my instructions always include some variation of “make it non-sales-y.”
And just like the Expert Writing Assistant, HyperWrite’s Rewrite Content feature provides tips for future content by telling you how it would rewrite the text according to your instructions (on top of the actual rewritten text, of course).
You get a rewrite and helpful feedback in less than a minute.
If I end up writing the first draft of a sales pitch completely from scratch, I use either the Expert Writing Assistant to help me refine the copy or the Rewrite Content tool to give me a cleaner, more genuine-sounding version. But since both tools together can yield some pretty powerful results, I usually just end up using both.
III. Create Variations for Testing
I also use the Rewrite Content tool to create multiple versions of the sales copy for A/B testing.
By running several variations of the same sales pitch, I can test which one is more effective with the target audience. Luckily, HyperWrite allows me to quickly and efficiently rewrite the copy several times, implementing subtle differences in the tone, focus, language, or CTA each time.
Testing multiple versions of the same copy helps me determine which elements of the pitch (i.e., tone, language, CTA) drive the most conversions. I can then isolate these variables and measure their impact to refine the final version of the copy.
And speaking of refining…
IV. Refine Final Pitch
Finally, I used HyperWrite’s Expert Writing Assistant to refine the final copy.
As shown in the previous examples, this tool is organized and detailed. Aside from providing the written content, it also provides tips on how to potentially improve the content or edit it based on my specifications.
So I can choose to use either the refined text it gives me or I can try editing the final version based on HyperWrite’s advice. More often than not, I do a bit of both. I take the AI-refined version, review it, then change parts of it based on the tips the platform provides (and my own preferences as well).
Use HyperWrite AI to Write Persuasive Product Sales Pitches That Actually Work
All in all, I’d say it takes me less than an hour to write the draft of a sales pitch using HyperWrite. Not a bad time frame considering it used to take me four or five hours pre-AI assistant days.
I mean, sales copy is tricky to write! I’m also not going to claim it’s perfect right out of the tool – but at least you have a personalized place to start.
You still need to be able to sell a product without sounding like you’re selling a product. You need to provide just enough information to direct the readers to the buying phase but not too much that you’ll overwhelm them. You need to make sure your tone is conversational without seeming overly familiar or informal.
It’s a lot.
HyperWrite’s intuition and level of critical thinking are why I trust it with a task that’s pretty high stakes. As always, don’t try to get AI to replace yourself in the process. A good sales pitch isn’t going to happen by itself. Take what you get from research, revise the prompts into your own hands, and tweak it until it’s perfect.
You’ll be surprised by how far you can get.
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