Top 22 Workato Competitors Worth Trying for Smarter Automation

Most teams adopt productivity and automation tools to escape manual work. However, reality looks different: scattered apps, broken data syncs, and endless repetitive tasks still eat into valuable hours each week. Integration platforms like Workato promise to solve this by connecting your tools and automating workflows. But Workato isn’t always the perfect fit. Pricing, complexity, and limited flexibility can make it challenging for smaller teams or even enterprises with unique needs. 

In this guide, we’ll walk through 22 of the top Workato competitors from iPaaS providers to low-code and no-code automation tools like Zapier, Make, Tray.io, MuleSoft, and Microsoft Power Automate. You’ll see how each stacks up on connectors, APIs, data sync, and workflow orchestration, so you can choose the platform that truly streamlines your operations. To speed that decision, HyperWrite's AI writing assistant helps you draft side-by-side comparisons, summarize feature lists, and build clear checklists so your team picks the right automation tool faster and with less cost.

What is Workato, and Why Consider Alternatives?

Automation replaces repetitive human steps with software actions, enabling teams to move faster and make fewer mistakes in business settings. This typically involves connecting apps, moving data, and running rules in response to events. 

Workato appears when teams need a single place to build those connections and run automated workflows across cloud apps, databases, and services. It helps teams turn manual handoffs into consistent processes that run on schedule or in response to events.

Workato: An Integration and Automation Platform That Does More

Workato is an integration and automation platform built to connect applications, cloud services, databases, and communication tools. It combines iPaaS-style integration with automation logic, API management, bot orchestration, and a centralized data hub. Organizations use it to:

• Stitch SaaS apps together
• Orchestrate business processes
• Expose integrations as APIs or bots

Its strengths include enterprise-grade security and governance, an extensive library of prebuilt connectors, advanced workflow capabilities, and features aimed at scaling automation across multiple teams and departments.

Feature Breakout: What Workato Ships

• Prebuilt connectors for a wide set of SaaS apps and services, covering HR, finance, DevOps, CRMs, and ML tools 
• User-friendly designer for building automations using triggers, actions, and conditional logic  
• Event triggers, actions, and rich automation logic for branching, looping, and error handling  
• Workflow bots that execute tasks or interact with users via chat and messaging systems  
• B2B EDI support for partner messaging and trading partner integrations  
• Enterprise iPaaS capabilities, including security, governance, and multi-environment management  
• Data orchestration and a Data Hub that supports master data patterns and centralized mappings  
• App connectors and SDKs to build custom connectors when needed  
• Generative AI tools, including Process AI, agentic automation features, Copilots, and an IT Genie for natural language assistance  
• API and bot management to expose integration logic as services or chat-driven agents
  

Workato supports connectors for more than 1000 apps and serves customers such as:

• Booking
• Cisco
• Monday
• Nokia

That reach makes it useful for complex ecosystems that need consistent automation and app-to-app data flows.

Why Teams Start Looking for Workato Competitors

Look for Workato alternatives when one or more priorities shift. 

• Do you need very simple, low-cost automations for a small team? 
• Are you trying to keep everything on-prem? 
• Do you prefer a visual no-code experience for business users rather than advanced scripting? 

Cost sensitivity, required customization, on-prem connectivity, and developer skillsets all push organizations to evaluate iPaaS alternatives and workflow automation tools. Which trade-offs matter most to your team will determine whether a Workato competitor is a better fit.

Limitations Users Report with Workato

• Complex data moves can be challenging. Workato can struggle with large-scale import and export between very different systems, making mapping and throughput work heavier for admins.  
• Pricing often targets larger enterprises. Small organizations with straightforward needs may find the cost and licensing model harder to justify.  
• Cloud-only access. If you require offline or fully on-premises operation, Workato’s cloud-centric model may pose a limitation.  
• Advanced configuration often leans on Ruby-like scripting. While the platform is low code, some advanced recipes require coding skills, which raises the bar for teams without engineers.  
• Limited niche customization. Even with a broad connector catalog, specific edge use cases force teams to use a universal connector or custom work, which can become time-consuming for IT.  
• Operational complexity at scale. Large deployments demand careful monitoring, error handling, and governance, and some teams find those operational tasks non-trivial.

What to Compare When Evaluating Workato Competitors

When you assess integration platform alternatives, compare these points directly: 

• Cost and licensing models
• User experience for citizen integrators
• Support for no-code and low-code builders
• Enterprise features like EDI, MDM, API management, security, and governance
• Hybrid and on-prem connectivity; connector depth for the apps you use
• Data transformation and orchestration capabilities
• Observability and debugging tools
• The vendor ecosystem for consulting and managed services

Popular competitors you will see in searches for Workato competitors include:

• MuleSoft Anypoint
• Dell Boomi
• Microsoft Power Automate and Azure Logic Apps
• Zapier
• Make
• Tray.io
• Celigo
• SnapLogic
• IBM App Connect
• TIBCO

The choice depends on whether you prioritize enterprise integration, developer flexibility, cost efficiency, or speed of deployment.

Quick Questions to Help You Shortlist Alternatives 

• Do you need enterprise governance and EDI out of the box? 
• Are citizen developers going to build most automations? 
• Do you require on-prem adapters or pure cloud? 

Answering those will point you toward the correct set of Workato competitors to evaluate.

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Top 22 Workato Competitors for Integration, SaaS, and Automation

1. HyperWrite

HyperWrite pairs advanced AI with deep personalization to make writing fast and accurate. Where Workato focuses on integration and workflow automation, HyperWrite focuses on turning ideas into polished content:

• Email drafts
• Blog outlines
• Inline sentence rewrites
• A collaborative document editor that maintains a consistent voice

Students and professionals get accurate content with citations and natural phrasing that reads like the author wrote it.

Pros

• Fast draft generation that preserves individual voice.  
• Inline collaboration reduces context switching.  
• Citation features increase trust for research and academic work.  
• Useful for both students and professionals.

Cons

• Focused on writing tools rather than workflow integration; not a replacement for iPaaS.  
• Advanced personalization may require some time to be used to tune.  
• Free tier may limit enterprise features.

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2. Zluri

Zluri targets SaaS management and IT automation rather than broad iPaaS integration. It connects to hundreds of apps and automates SaaS lifecycle tasks, renewals, onboarding and access reviews. If your priority is controlling app sprawl and optimizing license spend, Zluri solves that problem directly.

Pros

• Centralized dashboard for visibility and troubleshooting.  
• Integrates with HR systems like BambooHR to automate employee data flows.  
• Quick custom integrations with short turnaround.  
• Real-time alerts for unauthorized access.

Cons

• Best suited for mid-market and larger enterprises; small businesses may find it heavyweight.  
• Advanced customization can require setup time and governance.

3. SnapLogic

SnapLogic targets enterprise integration with an extensive library of prebuilt connectors called Snaps. It emphasizes code-free flows and hybrid cloud support, making it a strong option when you need scalable ETL and integration across on-prem and cloud systems.

Pros

• Strong hybrid cloud capability and extensive connector library.  
• Enables business users to build integrations with limited coding.  
• Suitable for complex ETL and large data volumes.

Cons

• Session management can frustrate users and interrupt work.  
• Dashboard performance issues for large historical queries.  
• Error messages can be technical and require specialist support.

4. Make

Make provides a visual, drag-and-drop automation builder with a focus on user-friendly scenario design. It suits teams looking for flexible, visual automation to streamline business processes that don't heavily rely on developers.

Pros

• Strong automation capabilities and transparent failure alerts.  
• Flexible API connectivity for custom use cases.  
• Reliable security controls for enterprise use.

Cons

• Some apps are unsupported, which can block certain workflows.  
• Learning curve for complex scenarios can be steep for new users.

5. Boomi

Boomi focuses on intelligent integration and data synchronization across cloud and on-prem systems. It excels at data preparation and governance, making it a practical choice when data quality and master records matter.

Pros

• Rich library of prebuilt connectors for faster onboarding.  
• Clean onboarding and landing pages for more straightforward navigation.  
• Strong data governance features.

Cons

• Filtering and data sorting features can feel limited in complex cases.  
• Some users report a steeper learning curve for advanced mappings.

6. Celigo

Celigo targets integration across business apps with a mix of low-code and scripting options. It emphasizes prebuilt integrator.io templates and flexible customization, useful when you need reliable commerce and ERP integrations.

Pros

• Smooth, non-disruptive API and backend connections.  
• Flexible options for building custom connectors.  
• Suitable for eCommerce and finance integrations.

Cons

• Lacks prebuilt connectors for some enterprise apps, such as Workday and Power BI.  
• Complex projects may require high-level coding skills.  
• Error messages during sync failures can be unclear.

7. OmniConnect

OmniConnect focuses on secure, customizable integrations between clouds and specialized systems. It suits organizations that need secure payment or legacy system connectivity and want strong encryption controls.

Pros

• Customizable platform with secure, scalable integrations.  
• Strong encryption for financial connectivity.  
• Suits complex enterprise needs.

Cons

• New users may face a steep setup learning curve.  
• Lacks plug-and-play connectors for specific systems, requiring custom work.

8. Pabbly

Pabbly aims at straightforward automation for small to mid-sized teams. It offers a simple interface to connect popular apps and automate repetitive tasks without complex engineering.

Pros

• Broad compatibility with web apps and APIs.  
• Easy for teams that need basic automation quickly.  
• Affordable entry point for automation.

Cons

• Not ideal for advanced automation or enterprise scale.  
• Some users find the client portal less efficient and harder to use.

9. Integrately

Integrately focuses on rapid, template-driven automations supported by AI. It caters to teams that want fast setup and some bespoke help rather than a complete enterprise integration platform.

Pros

• Massive library of ready automation templates.  
• AI generation speeds configuration and lowers skill requirements.  
• Access to a development team for custom needs.

Cons

• Past security incident raises concerns about data handling and notifications.  
• Building new apps can be time-consuming if they are not already supported.

10. Zapier

Zapier targets ease of use for business users to automate single and multi-step workflows between web apps. It is accessible and fast for everyday use cases, though it can struggle with complex enterprise needs.

Pros

• Very accessible for nontechnical users.  
• Eliminates manual data entry and repetitive tasks.  
• Extensive app ecosystem and templates.

Cons

• Multi-step triggers can be limiting for advanced logic.  
• Paid plans can be costly compared with similar capabilities elsewhere.  
• Zaps can break and lose connections, disrupting processes.

11. Tray.io

Tray.io offers a low-code automation layer with an extensive connector library. It targets teams that need flexible, enterprise-grade integrations with transparent orchestration and good connector reuse.

Pros

• Large connector library and flexible workflow design.  
• Stable platform for complex integrations and ETL tasks.  
• Good for operational automation across departments.

Cons

• Failed step diagnostics can be hard to interpret.  
• The inability to multi-select steps for bulk edits slows down workflow edits.

12. Automation Anywhere

Automation Anywhere focuses on robotic process automation to simulate human interactions with software. It is better suited when you need UI level automation and bot orchestration in addition to API based integrations.

Pros

• Low-code interface that enables broad automation use.  
• Centralized management for bots and workloads.  
• Strong for routine UI driven tasks that lack APIs.

Cons

• Licensing can be expensive for smaller teams.  
• Login and OTP processes can add friction to access and bot scheduling.

13. Unito

Unito focuses on deep two-way synchronization between collaboration and work tools. It excels when teams need continuous, bi-directional sync of tasks, comments, and fields across tools that teams use every day.

Pros

• Fast, simple setup for two-way integrations.  
• Deeper sync capabilities than many competitors.  
• Excellent customer support for non-technical users.

Cons

• Smaller integration library than some platforms, so your target app may not be available immediately.

14. Jitterbit

Jitterbit provides an integration platform for complex enterprise use cases, with a focus on application integration and API creation. It suits organizations that need low code integration and the ability to build new APIs or composite apps.

Pros

• Strong for complex enterprise integrations and API creation.  
• Low code tools reduce developer burden.

Cons

• Prebuilt connectors and recipes are less extensive than some competitors.  
• Training and time to ROI can be longer for complex deployments.

15. Microsoft Power Automate

Power Automate offers a low-code automation suite tightly integrated with Microsoft 365 and Azure. It is a practical choice when your environment relies heavily on Microsoft products and you want native AI and template support.

Pros

• Tight integration with the Microsoft stack and enterprise security.  
• Powerful AI features for document and text automation.  
• Extensive template library.

Cons

• Support and update cycles can lag behind smaller vendors.  
• Some users find Workato easier to use for cross-platform automation.

16. Outfunnel

Outfunnel focuses on synchronizing sales and marketing data between CRMs, email tools, and analytics. It offers deep, purpose-built syncs for pipelines, lead scoring, and campaign triggers.

Pros

• Deep integration for common sales and marketing stacks.  
• Valuable features for email analytics and lead scoring.  
• Simple to set up for supported CRMs.

Cons

• Limited integration breadth outside sales and marketing tools.  
• Not suitable if you rely on many disparate enterprise apps.

17. UiPath

UiPath is a leading RPA platform that automates tasks by simulating human interactions on screens. Use UiPath when APIs are unavailable or when you need end to end automation that includes legacy systems.

Pros

• Powerful for UI driven automation and legacy system integration.  
• Strong developer and community ecosystem.  
• Scalable orchestration and monitoring.

Cons

• Learning curve if your team is new to RPA concepts.  
• RPA can be limited when sources require deeper API level integration.

18. Kissflow

Kissflow focuses on low-code process automation with a visual workflow builder. It works best where teams want to digitize and automate internal processes with custom forms and rules.

Pros

• Visual builder for business users with moderate technical skills.  
• Suitable for form-based processes and approvals.  
• Flexible enough for many back-office workflows.

Cons

• Some connector APIs are limited.  
• Notification and search features can be weaker than competitors.

19. Merge

Merge targets product teams that need to ship customer-facing integrations quickly. It exposes unified APIs that let you add many integrations with a single implementation, reducing engineering burden.

Pros

• Highly scalable for customer-facing integrations.  
• Reduces engineering and maintenance overhead.  
• Strong observability tooling empowers non-engineering teams.

Cons

• Not a whole general-purpose iPaaS; it focuses on product integrations.  
• Pricing and model are best suited for companies that need many customer integrations.

20. Mulesoft

Mulesoft offers enterprise API management and integration, backed by Salesforce. It suits organizations that need robust API governance, UI level automation, and high scalability.

Pros

• Enterprise grade API management and governance.  
• Backed by Salesforce, with strong R&D resources.  
• Good for organizations that need API and RPA in the same platform.

Cons

• Can be complex and costly to deploy at scale.  
• Steeper learning curve for teams without integration experience.

21. Exalate

Exalate specializes in deep, bidirectional synchronization between issue trackers, CRMs, and ITSM tools. It gives teams granular control over what and how items sync using a scripting engine.

Pros

• Granular sync control and deep customization.  
• AI Assist accelerates script creation.  
• Affordable and secure single-tenant architecture.  
• Strong support and monitoring features.

Cons

• Smaller set of supported apps compared with Workato.  
• Scripting mode requires familiarity with Groovy, though AI Assist reduces friction.  
• AI suggestions still require human review.

22. ONEiO

ONEiO provides a managed iPaaS focused on service management and process integration across tools. It emphasizes no-code configuration and an extensive connector library for IT and service orchestration.

Pros

• Large stacked library of connectors is ready by default.  
• No code editor for quick configuration.  
• Suitable for service management and IT integrations.

Cons

• Cannot deploy on-premises.  
• Lacks API management capabilities.  
• Smaller partner network than larger iPaaS vendors.

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controls to tailor emails, proposals, release notes, and knowledge base articles. When teams work on integrations with iPaaS alternatives or compare Workato competitors such as:

• Zapier
• Make
• Tray.io
• MuleSoft
• Boomi
• Celigo
• SnapLogic
• Microsoft Power Automate
• N8n
• IFTTT

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