Marketing

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Marketing Strategy and Planning

Develop effective marketing strategies and plans to achieve business goals
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Integrated Marketing Communications

Understand the strategic approach to delivering a unified brand message
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Marketing Analytics and Metrics

Understand and apply key marketing analytics and metrics for data-driven decision making
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Ethical and Sustainable Marketing

Explore the principles and practices of ethical and sustainable marketing
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International Marketing

Explore the strategies and challenges of marketing in a global context
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Brand Management

Learn the strategies and techniques for effective brand management
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Marketing Research

Understand the role and process of marketing research in business decision-making
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Social Media Marketing

Harness the power of social media to engage audiences and drive business growth
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Digital Marketing

Explore the world of digital marketing and its impact on modern business
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Distribution Channels

Understand the role and types of distribution channels in marketing
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Promotion and Advertising

Explore the strategies and techniques behind effective promotion and advertising
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Pricing Strategies

Understand and apply effective pricing strategies in marketing
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Product Strategy

Develop a comprehensive product strategy to drive market success
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Market Segmentation and Targeting

Learn how to identify and target specific customer groups for effective marketing strategies
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Consumer Behavior

Understand the factors influencing consumer decision-making and purchasing behavior
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Introduction to Marketing

Explore the fundamental concepts and strategies of modern marketing